Soft Plastic Saltwater Fishing Lures | Saltwater Fishing Lures Soft Plastic
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Soft Plastic Fishing Lures

Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft ba

  • Gravity Tackle GT Eel Lures

    Original price $9.99 - Original price $13.99
    Original price
    $9.99 - $13.99
    $9.99 - $13.99
    Current price $9.99

    These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

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  • Tsunami Swim Shad Paddle Tail Swimbaits

    Original price $5.99 - Original price $9.99
    Original price
    $5.99 - $9.99
    $5.99 - $9.99
    Current price $5.99

    The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

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  • No Live Bait Needed Paddletail Swimbaits

    Original price $6.99 - Original price $9.99
    Original price
    $6.99 - $9.99
    $6.99 - $9.99
    Current price $6.99

    The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offered in this size have ...

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  • RonZ Original Series Rigged Soft Baits

    Original price $4.99 - Original price $8.99
    Original price
    $4.99 - $8.99
    $4.99 - $8.99
    Current price $4.99

    Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...

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  • Fish Snax Lures Albie Snax (6 Pack)

    Original price $7.99 - Original price $7.99
    Original price
    $7.99
    $7.99 - $7.99
    Current price $7.99

    Albie Snax's are five inch baits effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish. They come in five different colo...

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  • RonZ Replacement Tails

    Original price $5.99 - Original price $12.00
    Original price
    $5.99 - $12.00
    $5.99 - $12.00
    Current price $5.99

    Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...

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  • Gravity Tackle Paddletails

    Original price $6.49 - Original price $9.99
    Original price
    $6.49 - $9.99
    $6.49 - $9.99
    Current price $6.49

    Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

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  • RonZ Big Game Heavy Duty Rigged Soft Baits

    Original price $21.99 - Original price $30.99
    Original price
    $21.99 - $30.99
    $21.99 - $30.99
    Current price $21.99

    The Big Game HD is the flagship of the RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game specie...

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  • Nomad Design Vertrex Max Vibe

    Original price $12.99 - Original price $15.99
    Original price
    $12.99 - $15.99
    $12.99 - $15.99
    Current price $12.99

    The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...

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  • Gravity Tackle GT SandEel 6"

    Original price $6.99 - Original price $6.99
    Original price
    $6.99
    $6.99 - $6.99
    Current price $6.99

    6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

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  • Tsunami Holographic Split Tail Minnows

    Original price $7.99 - Original price $7.99
    Original price
    $7.99
    $7.99 - $7.99
    Current price $7.99

    Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

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  • RonZ Shallow Water Series Rigged Soft Baits

    Original price $5.25 - Original price $5.25
    Original price
    $5.25
    $5.25 - $5.25
    Current price $5.25

    Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

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  • RonZ Z-Fin Original Series Paddletail

    Original price $10.99 - Original price $10.99
    Original price
    $10.99
    $10.99 - $10.99
    Current price $10.99

    Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

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  • RonZ Z-Fin Big Game Series Paddletail

    Original price $21.99 - Original price $21.99
    Original price
    $21.99
    $21.99 - $21.99
    Current price $21.99

    Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

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  • Hogy Protail Eel Soft Plastic Lures

    Original price $8.99 - Original price $8.99
    Original price
    $8.99
    $8.99 - $8.99
    Current price $8.99

    The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

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  • Hogy Pre-Rigged Tuna Harness Jigs

    Original price $28.95 - Original price $29.95
    Original price
    $28.95 - $29.95
    $28.95 - $29.95
    Current price $28.95

    Lightweight and full of pulsating action, the Hogy Flexi-Bar has quickly become one of the most popular light tackle spreader bars for tuna trollin...

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  • Hogy Protail Paddle Soft Plastic Lures

    Original price $6.49 - Original price $7.49
    Original price
    $6.49 - $7.49
    $6.49 - $7.49
    Current price $6.49

    The Pre-Rigged Pro Tail Series was designed with big game inshore anglers in mind. Featuring a specialized blend of tough, yet flexible soft plasti...

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  • RonZ Z-Hawk Jigs

    Original price $12.50 - Original price $12.50
    Original price
    $12.50
    $12.50 - $12.50
    Current price $12.50

    Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

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  • RonZ Z-Fin Replacement Tails (2 Pack)

    Original price $6.89 - Original price $6.89
    Original price
    $6.89
    $6.89 - $6.89
    Current price $6.89

    Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

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  • Tsunami Deep Swim Shad Paddle Tail Swimbaits

    Original price $8.99 - Original price $9.99
    Original price
    $8.99 - $9.99
    $8.99 - $9.99
    Current price $8.99

    All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

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  • Savage Gear Sandeel

    Original price $5.99 - Original price $13.99
    Original price
    $5.99 - $13.99
    $5.99 - $13.99
    Current price $5.99

    The Savage Gear Soft Sandeel lures are a supernatural sand eel imitation. They are a favorite snack of many predator fish. These lures are softbodi...

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