Fishing Lures

Stripers and blues on top? Reds in skinny water? The Tsunami Talkin' Popper topwater lure is the way to force saltwater game fish to react. When yo...

These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

Tsunami Silicone Skirt Glass Minnow Jigs are perfect for Fluke and Sea Bass teasers. These jigs feature silicone skirts and glow tentacles, bright ...

Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 years.  For a long time, the unpainted ...

Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 years.  For a long time, the unpainted ...

Floating, top water, Tsunami XD Talkin' Popper Lures deliver popping, skittering, splashing action to draw reactionary strikes from predators. Larg...

The Nomad Design Madmacs is the ultimate trolling lure designed for high speed power. With its Autotune towpoint system, you can reach trolling spe...

Tsunami Hi-Lo Glass Minnow Jigging Rigs are excellent for catching fluke. Tsunami has taken their deadly Glass Minnow Jig and rigged it up with 30 ...

Tsunami Glass Minnows are an excellent jig for fluke fishing, and many other species that eat small baitfish. These lures feature a holographic myl...

If you love big spook-style lures and have an addiction to topwater, the 247 Lures Mully is the plug you should be fishing! The 247 Lures Mully is ...

Tsunami Pro Flutter Spoons are designed to provide maximum flash and movement for optimal prey imitation. With premium components including stainle...

The new Vudu Shads Made from "TOUGH AS HELL" TPE, The serrated tail articulates, creating a life like swimming action and the boot tail adds lift a...

Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...

The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offered in this size have ...

Albie Snax's are five inch baits effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish. They come in five different colo...

M3 Tackle was created by Ryan "Roddy" Marlin, based on his tremendous passion for fishing. With the help and support from a huge following of fello...

Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...