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Soft Plastic Fishing Lures

Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft ba

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    Tsunami Swim Shad Paddle Tail Swimbaits

    $5.99 - $9.99
    $5.99 - $9.99
    $5.99 - $9.99
    $5.99

    The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

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    Tsunami Holographic Split Tail Minnow

    $7.99 - $7.99
    $7.99
    $7.99 - $7.99
    $7.99

    Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

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  • Tsunami Deep Swim Shad Paddle Tail Swimbaits

    $8.99 - $9.99
    $8.99 - $9.99
    $8.99 - $9.99
    $8.99

    All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

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Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft baits from Berkley, Tsunami, Hogy and many others for lures that big game fish can't wait to sink their teeth into.

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