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Soft Plastic Fishing Lures

Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft ba

  • Gravity Tackle GT Eel Lures

    Original price $9.99 - Original price $13.99
    Original price
    $9.99 - $13.99
    $9.99 - $13.99
    Current price $9.99

    These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

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  • Gravity Tackle Paddletails

    Original price $6.49 - Original price $9.99
    Original price
    $6.49 - $9.99
    $6.49 - $9.99
    Current price $6.49

    Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

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  • Gravity Tackle GT SandEel 6"

    Original price $6.99 - Original price $6.99
    Original price
    $6.99
    $6.99 - $6.99
    Current price $6.99

    6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

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Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft baits from Berkley, Tsunami, Hogy and many others for lures that big game fish can't wait to sink their teeth into.