Stripers and blues on top? Reds in skinny water? The Tsunami Talkin' Popper topwater lure is the way to force saltwater game fish to react. When yo...

Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 years.  For a long time, the unpainted ...

Musky Mania’s 9″ Doc and 7″ Lil’ Doc have been one of the HOTTEST plugs for East Coast Stripers for over 10 years.  For a long time, the unpainted ...

Floating, top water, Tsunami XD Talkin' Popper Lures deliver popping, skittering, splashing action to draw reactionary strikes from predators. Larg...

If you love big spook-style lures and have an addiction to topwater, the 247 Lures Mully is the plug you should be fishing! The 247 Lures Mully is ...

Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a ...

The focus in making the Cherry Popper was to make a super durable popper that throws far, does not tumble when worked in rough seas, is not too hea...

Tsunami Platinum Surface Blaster Lures are made from high-impact plastic. They are thru-wired to withstand the strongest fish. Featuring a wide, cu...

At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a p...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

The original Mully has been catching fish and proving itself for years now. We’ve been working for the past few years on a smaller version, and now...

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an ac...

The X-Walk was designed with topwater strikes in mind. Using a “walk-the-dog” action combined with multiple rattle chambers, this lure will trigger...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on a...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

The Shimano Orca lures are the number one top water lures. These lures imitate an injured bait fish with rod jerking motion. The movement of the Sh...

The mission in making the Plank WTD (Walk the Dog) Bait was to make a saltwater-intended super durable WTD that throws far, is easy to work in roug...

Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough ...

Tsunami Lures Tidal Pro Twitchbait 3" 1/2oz. Hydrodynamic Body Design and Weighted core allows bait to dart erratically to mimic a nervous stressed...

Shimano designed the Current Sniper Splash Walk with one goal: drive large predators crazy. The lure's nearly stationary walk-the-dog action keeps ...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

Catch more fish with the JoeBaggs Skipper Topwater plug! This 8 inch 3 ounce lure is perfect for surfcasters, kayakers, and boaters with its weight...

Tapered body design and weighted belly makes walking the dog effortless. Reflective scale shatter internal body design. Highly efficient and reflec...