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Soft Plastic Fishing Lures

Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft ba

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    Game On Lures DuraTech Eels

    $9.99 - $12.99
    $9.99 - $12.99
    $9.99 - $12.99
    $9.99

    The DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. We designed this soft plastic ...

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Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft baits from Berkley, Tsunami, Hogy and many others for lures that big game fish can't wait to sink their teeth into.