Soft Plastic Fishing Lures
Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft ba
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RonZ Original Series Rigged Soft Baits
Original price $4.99 - Original price $8.99Original price$4.99 - $8.99$4.99 - $8.99Current price $4.99| /Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...
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RonZ Big Game Heavy Duty Rigged Soft Baits
Original price $21.99 - Original price $30.99Original price$21.99 - $30.99$21.99 - $30.99Current price $21.99| /The Big Game HD is the flagship of the RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game specie...
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RonZ Replacement Tails
Original price $5.99 - Original price $12.00Original price$5.99 - $12.00$5.99 - $12.00Current price $5.99| /Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...
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RonZ Shallow Water Series Rigged Soft Baits
Original price $5.25 - Original price $5.25Original price$5.25$5.25 - $5.25Current price $5.25| /Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...
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RonZ Z-Fin Original Series Paddletail
Original price $10.99 - Original price $10.99Original price$10.99$10.99 - $10.99Current price $10.99| /Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...
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RonZ Z-Fin Big Game Series Paddletail
Original price $21.99 - Original price $21.99Original price$21.99$21.99 - $21.99Current price $21.99| /Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...
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RonZ Z-Hawk Jigs
Original price $12.50 - Original price $12.50Original price$12.50$12.50 - $12.50Current price $12.50| /Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...
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RonZ Z-Fin Replacement Tails (2 Pack)
Original price $6.89 - Original price $6.89Original price$6.89$6.89 - $6.89Current price $6.89| /Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...
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Soft Plastic Fishing Lures
Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft baits from Berkley, Tsunami, Hogy and many others for lures that big game fish can't wait to sink their teeth into.