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Soft Plastic Fishing Lures

Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft ba

  • Berkley PowerBait Power Worm

    Original price $5.99 - Original price $5.99
    Original price
    $5.99
    $5.99 - $5.99
    Current price $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

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Soft Plastic Fishing Lures

Soft plastic fishing lures give you many of the benefits of using live bait fish without the hassle or mess. These plastic or rubber lures imitate a variety of bait fish and land almost silently on the water, making them especially useful for sight-casting and surf fishing. Shop our wide assortment of saltwater soft baits from Berkley, Tsunami, Hogy and many others for lures that big game fish can't wait to sink their teeth into.