These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offered in this size have ...

Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

A full-bodied 8” soft jerkbait designed with big fish applications in mind, this forked tail baitfish imitation can be fished top to bottom and wit...