Best Sellers

An S&S Rattling Mojo Tandem With Shads is deadly when targeting big striped bass! This a one of the easiest and most effective techniques when ...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

Saltwater and Freshwater anglers asked Acme for a lure that would “match the hatch” when predators were feeding on slender-bodied bait fish such as...

The  Little Neck  Swimmer a.k.a. the "Bottle Plug".  New modified version v.3 now rattles and has better castability  It will dig-in fast, even in ...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collabo...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

The Strategic Angler Proteus 100 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This ...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo. Expert anglers will find this lure extremely versatile sin...

The Genesis 165 is a simplified and scaled down version of the versatile 8.5 inch Frantic series.  The deep, flat body profile enables this lure to...

The Proteus series is the latest offering by Strategic Angler® for 2021. The success of the clear bodied, UV enhanced Naia series led to the final ...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

The Strategic Angler Naia transcends the traditional design of a stickbait and a fast sinking jig. The omission of the belly loop creates a rhythmi...

The Strategic Angler Proteus 80 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This n...

Our Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spreader bar to ru...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water...

Bait a little on the small side? Even 50 pound fish feed on small herring and sand eels. (Bucktail not included) *Gibbs lures are hand painted. Col...

More commonly referred to as the "Bottle Plug" this is our "Derby Special" due to "derby" winners it has been credited with. No metal lip allows th...

A "classic" in the saltwater plug offerings. *Gibbs lures are hand painted. Colors and patterns may differ from product image. Fisherman TipThis pl...

Very effective up-and-down the coast. *Gibbs lures are hand painted. Colors and patterns may differ from product image. Fisherman TipThe desired ac...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...