The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait...