Soft Lures

These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ligh...