Diving Lures

The Nomad Design Madmacs is the ultimate trolling lure designed for high speed power. With its Autotune towpoint system, you can reach trolling spe...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

The Daiwa Salt Pro Minnow is a versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim ...

Deep, fast, straight – guaranteed. The DTX Minnow has raised the bar in trolling minnow performance and features the pat. pending Autotune system. ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive ...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

Mepps plain treble Aglias in size #0 (1/12 oz.) are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light however ...

Weighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal...

Our Northern Forage Series Spinnerbait design is a hidden weight style spinnerbait that best mimics small to medium-sized bait fish. Smaller than y...

The Little Neck Swimmer a.k.a. the "Bottle Plug". New modified version v.3 now rattles and has better castability It will dig-in fast, even in ...

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish.

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique ...

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its...

The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for in...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...