Soft Lures

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...