Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented. Th...

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest way...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

Mepps plain treble Aglias in size #0 (1/12 oz.) are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light however ...

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

The Northern Forage Series Bladed Jig features our signature head design and hidden weight body style along with a 5/0 heavy wire hook, wire bait k...

Proven time-and-time-again to produce, the Rebel Jumpin' Minnow delivers a strong gliding action that moves across and just below the surface to tr...

Delivering a unique splashing and flashing action, the Yo-Zuri 3DB Series Popper draws bass’ attention towards the surface without a doubt. The Yo-...

Our Northern Forage Series Spinnerbait design is a hidden weight style spinnerbait that best mimics small to medium-sized bait fish. Smaller than y...

Designed by legendary angler and TV personality, Larry Dahlberg, the River2Sea Whopper Plopper delivers a sputtering topwater disruption that is be...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a c...

The Nomadic XT Finesse Jig is designed to give anglers the ultimate power advantage when utilizing a more traditional style finesse jig. Built to m...

Bassmaster Elite Series pro David Walker set out to create the perfect football jig and has done it again with the CrossEyeZ Football Jig! The comb...

The Booyah Pad Crasher Frog is made to get strikes in the heaviest, thickest vegetation and cover. Walk the dog easily in open water with the Pad C...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

The Poppin' K-Frog is ideal for fishing any kind of open water or vegetation. The  Weedless design and realistic colors trigger fish to bite. 

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish.

The rusty crawfish is an invasive species introduced to the northeast, which originated from the Ohio River basin. Aggressive in nature, they have ...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest bait on top level tou...

Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it se...