The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an ac...

The Tsunami Ball Head Jig is perfect for any angler looking to fish for species such as fluke. The jig is equipped with a notch on the hook to hold...

Perfect for chunking. Large gap so your bait doesn't impede the hookset. Less than 1% offset with point 90 degrees to shank to hold your prize catc...

Water Gremlin's removable squeezable, soft split shot size 7 offers 30 pieces per pouch. Water Gremlin's squeezable, soft Split Shot is made by a p...

The Eagle Claw Lazer Sharp Saltwater Snapper Rigs were designed with beginner, intermediate, and expert fishermen in mind. The rig is 42" with a si...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

Water: FreshwaterMaterial: Clear Nylon • Abrasion Resistance• Knot Strength• Supple Nylon Tapered trout leaders are extruded from high-tenacity cop...

The mission in making the Plank WTD (Walk the Dog) Bait was to make a saltwater-intended super durable WTD that throws far, is easy to work in roug...

The masterpiece of “Ron Z®” poirier himself, our big game jig heads remain among the most innovative and effective in the industry. Our MDH (medium...

New Titan SwimHooks designed to fit the GT Eel for shallow water applications. Can also be used effectively in deeper water. These heads give a dif...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

The first version of this lure became popular in the Cape during the early 80's. This needlefish lure slips through the wind for very long casts. I...

Addya Outdoors In-Line Circle Sea Hooks cover a wide array of fishing styles and species. These hooks have got you covered when it comes to striped...

Strike-inducing action, color, and scent for your jigs, rigs, tubes, and more! 40X Stronger than soft baits! Perfect for bucktails, jigs, rigs, sp...

High quality stainless steel barrel swivels feature a gunmetal black finish and are exceptionally strong.

Featuring fish-attracting yellow corn-style beads above black Mustad Chestertown flounder hooks snelled onto 12 inch premium nylon monofilament lea...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These versat...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on a...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

Dancing Stingers, attached to the eye of a jig greatly increase hooking power. Fish can no longer leverage hooks and jigs out of their mouths due t...

Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough ...