Products

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

The Strategic Angler Proteus 100 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This ...

The Proteus series is the latest offering by Strategic Angler® for 2021. The success of the clear bodied, UV enhanced Naia series led to the final ...

The Strategic Angler Proteus 80 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This n...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

The  Little Neck  Swimmer a.k.a. the "Bottle Plug".  New modified version v.3 now rattles and has better castability  It will dig-in fast, even in ...

The first version of this lure became popular in the Cape during the early 80's. This needlefish lure slips through the wind for very long casts. I...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

Tsunami Pro Flutter Spoons are designed to provide maximum flash and movement for optimal prey imitation. With premium components including stainle...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The Hydro Monster Shot is the most versatile hard bait on the market.  It can be fished from the surface to the bottom, and everywhere in between, ...

The Yo-Zuri Hydro Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each Hydro Squirt, add t...

The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species.  This lure is worked with a long sweep of the rod, which causes the bait...