Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and fe...

The Booyah Pad Crasher Frog is made to get strikes in the heaviest, thickest vegetation and cover. Walk the dog easily in open water with the Pad C...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

Introducing the JoeBaggs Block Island Patriot Fish Swim Baits! At 12.5 inches long, these solid baits are perfect for big bait applications. Availa...

A full-bodied 8” soft jerkbait designed with big fish applications in mind, this forked tail baitfish imitation can be fished top to bottom and wit...

The Poppin' K-Frog is ideal for fishing any kind of open water or vegetation. The  Weedless design and realistic colors trigger fish to bite. 

Ahi bird soft bird chains are a must have in your spread. With 6 custom 5” soft birds, perfectly color matched with an Ahi head, Tungsten head or j...

Joe Shute with RonZ Tail #175 Hi Seas Fluorocarbon Diamond Chafe Tube Momoi Crimps (bench crimped) 9/0 Quickrig Koga Hook tipped with 10″ RonZ Tail

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it se...

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait feature...

19" "Sidewinder" Directional Bar – Freaky Bird Model This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! ...

Original 19" "Sidewinder" Directional Bars! This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! It is spe...

Our Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spreader bar to ru...

The Boone Greeny Unrigged Lure is a distinctive lure that stands out in the Boone collection, serving as a remarkable asset for anglers aiming to e...

The Boone Greeny is a great Dolphin, Tuna, Wahoo, White Marlin and Yellowtail lure. Deadly on all fish at all speeds. Greeny's can be used with str...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...