The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the...

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

The Booyah Pad Crasher Frog is made to get strikes in the heaviest, thickest vegetation and cover. Walk the dog easily in open water with the Pad C...

The Poppin' K-Frog is ideal for fishing any kind of open water or vegetation. The  Weedless design and realistic colors trigger fish to bite. 

Sometimes in fishing, less is more. The Pre-Rigged Finesse Worm is a clean and simple lure that consistently puts fish in the boat, even when it se...

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait feature...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...