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Soft Fishing Lures
Soft plastics are one of the most versatile tools in any angler's arsenal. At BHO, we carry a wide selection of soft lures covering everything from paddle tails and stick baits to grubs and curly tails. Whether you're working a drop shot for finicky bass or bouncing a bucktail-tipped teaser along the bottom for fluke,
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Berkley Gulp! Saltwater Grub Scented Artifical Bait
Original price $7.99 - Original price $8.99Original price$7.99 - $8.99$7.99 - $8.99Current price $7.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Berkley Gulp! Alive! Saltwater Grub
Original price $19.99 - Original price $19.99Original price$19.99$19.99 - $19.99Current price $19.99Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...
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Berkley Gulp! Saltwater Swimming Mullet Scented Artificial Bait
Original price $7.99 - Original price $7.99Original price$7.99$7.99 - $7.99Current price $7.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Berkley Gulp! Alive! Saltwater Swimming Mullet
Original price $12.99 - Original price $19.99Original price$12.99 - $19.99$12.99 - $19.99Current price $12.99Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...
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Nomad Design Squidtrex Vibe
Original price $15.99 - Original price $19.99Original price$15.99 - $19.99$15.99 - $19.99Current price $15.99A Squid Vibe. Yes, it's a world first!There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology t...
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Nomad Design Vertrex Max Vibe
Original price $12.99 - Original price $15.99Original price$12.99 - $15.99$12.99 - $15.99Current price $12.99The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...
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Fat Cow Fat Eel Tail Jig Strips
Original price $12.99 - Original price $12.99Original price$12.99$12.99 - $12.99Current price $12.99Strike-inducing action, color, and scent for your jigs, rigs, tubes, and more! 40X Stronger than soft baits! Perfect for bucktails, jigs, rigs, sp...
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Berkley Gulp! Saltwater Sandworm Scented Artificial Bait
Original price $6.99 - Original price $6.99Original price$6.99$6.99 - $6.99Current price $6.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Fat Cow Split Tail Jig Strips
Original price $12.99 - Original price $12.99Original price$12.99$12.99 - $12.99Current price $12.99Strike-inducing action, color, and scent for your jigs, rigs, tubes, and more! 40X Stronger than soft baits! Perfect for bucktails, jigs, rigs, sp...
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Berkley Gulp! Peeler Crab
Original price $7.99 - Original price $7.99Original price$7.99$7.99 - $7.99Current price $7.99The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
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Soft Fishing Lures
Soft plastics are one of the most versatile tools in any angler's arsenal. At BHO, we carry a wide selection of soft lures covering everything from paddle tails and stick baits to grubs and curly tails. Whether you're working a drop shot for finicky bass or bouncing a bucktail-tipped teaser along the bottom for fluke, we've got the colors, sizes, and profiles to match what the fish are looking for.