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Soft Fishing Lures

Soft Fishing Lures

Soft plastics are one of the most versatile tools in any angler's arsenal. At BHO, we carry a wide selection of soft lures covering everything from paddle tails and stick baits to grubs and curly tails. Whether you're working a drop shot for finicky bass or bouncing a bucktail-tipped teaser along the bottom for fluke,

  • Gravity Tackle GT Eel Lures

    $9.99 - $14.99
    $9.99 - $14.99
    $9.99 - $14.99
    $9.99

    These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

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  • Gravity Tackle GT SandEel 6"

    $6.99 - $6.99
    $6.99
    $6.99 - $6.99
    $6.99

    6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

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  • Game On Lures DuraTech Eels

    $9.99 - $12.99
    $9.99 - $12.99
    $9.99 - $12.99
    $9.99

    The DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. We designed this soft plastic ...

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  • Hogy Classic Tuna Harness Softbaits

    $29.95 - $29.95
    $29.95
    $29.95 - $29.95
    $29.95

    The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

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Soft Fishing Lures

Soft plastics are one of the most versatile tools in any angler's arsenal. At BHO, we carry a wide selection of soft lures covering everything from paddle tails and stick baits to grubs and curly tails. Whether you're working a drop shot for finicky bass or bouncing a bucktail-tipped teaser along the bottom for fluke, we've got the colors, sizes, and profiles to match what the fish are looking for.