The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

Weighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal...

Mini Dart The Mini Dart is a smaller version of the Dart that mimics those smaller juvenile baits and is perfect for Stripers, blues...

Introducing The 36″ WINGMAN Side Tracker – For years the offshore game has stood still in the sense of innovation and design. The Wingman series o...

The Gold-Ribbed Hare’s Ear Nymph is a sentimental favorite for most anglers. It is often one of the first flies a tyer learns which often results i...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a c...

Bassmaster Elite Series pro David Walker set out to create the perfect football jig and has done it again with the CrossEyeZ Football Jig! The comb...

Our Northern Forage Series Spinnerbait design is a hidden weight style spinnerbait that best mimics small to medium-sized bait fish. Smaller than y...

Color: Silversides Size: 1/0

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

This all-time favorite lure, the C&H Jet Head, has a chrome head with extra holes that produce a stream of bubbles below the surface of the wat...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collabo...

Ahi bird soft bird chains are a must have in your spread. With 6 custom 5” soft birds, perfectly color matched with an Ahi head, Tungsten head or j...

Hatch: Drake Species: Trout Size: 10, 12

The specially designed oval-shaped body lets it slash in high pitch and fall slowly like a leaf. And the center is balanced at a little toward the ...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

This 2.25oz Pencil is a sinking plug designed to cast far and set up a little deeper in a tide. This is an ideal choice for the CC Canal where the ...

The Little Neck Swimmer a.k.a. the "Bottle Plug". New modified version v.3 now rattles and has better castability It will dig-in fast, even in ...

The UVT Murray Popper stands out in the world of surface lures with its hand-carved construction and custom paintwork. Built by skilled craftsmen u...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

Sleek, tapered design with tail weight to get it out there. *Gibbs lures are hand painted. Colors and patterns may differ from product image. Fish...

Our Hybrid Popper is a marvel of art & science. Always a fan favorite, this body style can be found in the lure bag of many serious anglers. An...