Hard Fishing Lures

The Genesis 165 is a simplified and scaled down version of the versatile 8.5 inch Frantic series. The deep, flat body profile enables this lure to...

The Proteus series is the latest offering by Strategic Angler® for 2021. The success of the clear bodied, UV enhanced Naia series led to the final ...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...

The Strategic Angler Naia transcends the traditional design of a stickbait and a fast sinking jig. The omission of the belly loop creates a rhythmi...

The Strategic Angler Proteus 80 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This n...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topw...

Much like the standard Pencil Popper, the ProSeries now comes with molded eyes and more enhanced hardware. *Gibbs lures are hand painted. Colors an...

The outstanding ability of this plug to attract big fish is due to the unique swimming action it creates. Unlike minnow type plugs that swim from t...

Bait a little on the small side? Even 50 pound fish feed on small herring and sand eels. (Bucktail not included) *Gibbs lures are hand painted. Col...

More commonly referred to as the "Bottle Plug" this is our "Derby Special" due to "derby" winners it has been credited with. No metal lip allows th...

A "classic" in the saltwater plug offerings. *Gibbs lures are hand painted. Colors and patterns may differ from product image. Fisherman TipThis pl...

Very effective up-and-down the coast. *Gibbs lures are hand painted. Colors and patterns may differ from product image. Fisherman TipThe desired ac...

Pan-lipped and effective at any depth and water condition. 1-2 knot trolling speeds will swim this lure at a depth of 4 feet. *Gibbs lures are han...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...