Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive ...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

Rigged on #100 Leader Material 3 Way swivel with speed clips for easy interchange 9″ Shad Tails Dual mustad hooks 11″ x 11″ Lure bag included

Catch more fish with the JoeBaggs Skipper Topwater plug! This 8 inch 3 ounce lure is perfect for surfcasters, kayakers, and boaters with its weight...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

Fluke fishing in deep water demands a bucktail that gets down fast, moves naturally, and hooks fish reliably. Dark Matter John Skinner Swing Hook F...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

The Madd Mantis Quake is the latest in the Madd Mantis new line of products. As the name suggests this bait quakes as it falls horizontally. Fish i...

The Yo-Zuri Pro Series Glide Bait is a Japanese designed "chopping style" single jointed glide bait. Designed in conjunction with our top US BASS a...

The Squinnow Groundfish Jig: The Squinnow Groundfish Jig is our compact flutter solution for bottom oriented fish that demand control, not chaos.Wh...

Created by innovative swimbait designer Mike Bucca, the Bucca Brand Trick Shad swims with a wickedly realistic back-and-forth action to trigger str...

A great selection of 3 top performing lures, including Kastmaster, Little Cleo and Phoebe. These top performing lures will work great in fresh wate...

Mepps plain treble Aglias in size #0 (1/12 oz.) are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light however ...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Delivering a unique splashing and flashing action, the Yo-Zuri 3DB Series Popper draws bass’ attention towards the surface without a doubt. The Yo-...

Key Product Features: Fast, Stable Sink Rates: The knife-jig-inspired design ensures rapid descent, even in challenging currents. Dynamic Flutter A...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

Proven time-and-time-again to produce, the Rebel Jumpin' Minnow delivers a strong gliding action that moves across and just below the surface to tr...

Alan's Custom Lures continues development into more proven saltwater lure styles with the Bully Spook. The Bully Spook has a long, thin profile cha...

Designed by legendary angler and TV personality, Larry Dahlberg, the River2Sea Whopper Plopper delivers a sputtering topwater disruption that is be...