Hard Fishing Lures

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

Shimano designed the Current Sniper Splash Walk with one goal: drive large predators crazy. The lure's nearly stationary walk-the-dog action keeps ...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

Catch more fish with the JoeBaggs Skipper Topwater plug! This 8 inch 3 ounce lure is perfect for surfcasters, kayakers, and boaters with its weight...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

The Madd Mantis Quake is the latest in the Madd Mantis new line of products. As the name suggests this bait quakes as it falls horizontally. Fish i...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait...

Tapered body design and weighted belly makes walking the dog effortless. Reflective scale shatter internal body design. Highly efficient and reflec...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

The Little Neck Swimmer a.k.a. the "Bottle Plug". New modified version v.3 now rattles and has better castability It will dig-in fast, even in ...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collabo...

The UVT Murray Popper stands out in the world of surface lures with its hand-carved construction and custom paintwork. Built by skilled craftsmen u...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topw...