This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive ...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

Rigged on #100 Leader Material 3 Way swivel with speed clips for easy interchange 9″ Shad Tails Dual mustad hooks 11″ x 11″ Lure bag included

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

The Madd Mantis Quake is the latest in the Madd Mantis new line of products. As the name suggests this bait quakes as it falls horizontally. Fish i...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

Mepps plain treble Aglias in size #0 (1/12 oz.) are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light however ...

Weighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal...

Mini Dart The Mini Dart is a smaller version of the Dart that mimics those smaller juvenile baits and is perfect for Stripers, blues...

Our Northern Forage Series Spinnerbait design is a hidden weight style spinnerbait that best mimics small to medium-sized bait fish. Smaller than y...

The Squinnow Groundfish Jig: The Squinnow Groundfish Jig is our compact flutter solution for bottom oriented fish that demand control, not chaos.Wh...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collabo...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

The Little Neck Swimmer a.k.a. the "Bottle Plug". New modified version v.3 now rattles and has better castability It will dig-in fast, even in ...

The outstanding ability of this plug to attract big fish is due to the unique swimming action it creates. Unlike minnow type plugs that swim from t...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish.

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...