Hard Fishing Lures

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Our Hybrid Popper is a marvel of art & science. Always a fan favorite, this body style can be found in the lure bag of many serious anglers. An...

The erratic motion of our take on this classic surface plug is irresistible to predator fish. Replicating the fleeting escape of a wounded bait fis...