The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

No Live Bait Needed 5" Lil Mullets are one of the most sought-after soft body swimbaits all over both coasts of Florida. The 5" Lil Mullets are des...

The DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. We designed this soft plastic ...

The Surf Candy is the epoxy streamer fly that started a revolution in modern fly patterns for saltwater gamefish. This tough epoxy streamer tied wi...

Delivering a unique splashing and flashing action, the Yo-Zuri 3DB Series Popper draws bass’ attention towards the surface without a doubt. The Yo-...

Species: Trout Size: 14, 16, 18

“I remember when the peanut butter fly first hit the fly shops around the country. I was loving the look of that fly. The synthetic materials of th...

Don’t let pride stop you from catching fish. When your classic dry flies aren’t bringing fish to the net, swallow your pride and give the fish what...

Hatch: BWO-Baetis Species: Trout Color: Black, Natural, Olive Size: 12, 14, 16, 18

A staple hatch for most trout, this historic fly pattern has been fooling trout for longer than most of us have been alive. A stiff, spade hackle t...

Designed from the ground up to battle giant bluefin tuna, The Chief is a true game-changing lure that delivers unmatched strength, flawless swimmin...

Key Product Features: Fast, Stable Sink Rates: The knife-jig-inspired design ensures rapid descent, even in challenging currents. Dynamic Flutter A...

NEW Game On EXO Jig with through-wired w/ 4X VMC Inline Single Hooks! The EXO Jig is a new casting jig with a unique durable EXO-skeleton construct...

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits...

The Northern Forage Series Bladed Jig features our signature head design and hidden weight body style along with a 5/0 heavy wire hook, wire bait k...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

After Clouser's Minnows, the Crease has become Umpqua's most explosive selling saltwater — and fresh — pattern. It is simply a monster seller, and ...

The Black Gnat is of English origin and is actually a terrestrial imitation. We have all been on the water when huge clouds of gnats are present. T...

Species: Bass, Trout Size: 6, 8, 10

One of the essential flies for any fly box the Pheasant Tail is intended to imitate a mayfly nymph. This variation incorporates a tungsten Bead to ...

Proven time-and-time-again to produce, the Rebel Jumpin' Minnow delivers a strong gliding action that moves across and just below the surface to tr...

Alan's Custom Lures continues development into more proven saltwater lure styles with the Bully Spook. The Bully Spook has a long, thin profile cha...

The origin of the Cahill dates back over 100 years ago to Dan Cahill of upstate NY. He developed this pattern as a great PMD imitation and this fl...