The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

All American Tackle's most popular style jig. Available in 1/4-2 ounces. Can be used for Blackfish, Seabass, Porgies, and many other tasty bottom d...

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive ...

Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

After several years in the design phase Umpqua got this one "just right." It has enough material to provide the proper silhouette, yet not too much...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

Sweep it, Jig it, Bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pa...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

Mustad Big Eye Bucktail Jigs are built on a 32824NP-BN UltraPoint® hook with a precision-molded, hydrodynamic head and feature two line ties for v...

The ''Ridged" slow pitch jig is a proven mold. Thie design and shape create an erratic action under water mimicking a wounded bait fish. The doubl...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

The Tsunami Squid Jig is both weighted and features a soft body. The body is a Luminous soft weave covering that hold the squid better. It is tail ...

Species: Peacock Bass, Pike Destination: Jungle, Northeast Color: Chartreuse/white, Gray/white, Olive/white Size: 2/0

Johnny’s Go-To Slow Pitch Jig. Our long famed Flat Back has had another make-over! Back to its original single color profile and outfitted with ze...

Catch more fish with the JoeBaggs Skipper Topwater plug! This 8 inch 3 ounce lure is perfect for surfcasters, kayakers, and boaters with its weight...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The Chatter Lures Crazy Chatter Chain has become one of the most popular offshore lures on the market, designed specifically with North East canyon...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

Fluke fishing in deep water demands a bucktail that gets down fast, moves naturally, and hooks fish reliably. Dark Matter John Skinner Swing Hook F...

A classic pattern that is as effective today as they day it was invented in the thirties. The natural peacock and contrasting white biot's across t...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

Species: Trout Size: 4, 6, 8, 10, 12