Z-Hawk, the perfect marriage of our original series baits and traditional bucktail jigs. True cobia slayers, they also get the job done inshore on...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These versat...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough ...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

Tsunami Lures Tidal Pro Twitchbait 3" 1/2oz. Hydrodynamic Body Design and Weighted core allows bait to dart erratically to mimic a nervous stressed...

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

And the beat goes on for this amazingly realistic creation. Warm mid–summer waters, smallmouth aggressively attacked soft plastic baits, like Bass ...

Jigging World The Bone Rattle Stickbaits are a classic style spook lure. When these lures are worked properly, it will perform a "walk the dog" act...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

After several years in the design phase Umpqua got this one "just right." It has enough material to provide the proper silhouette, yet not too much...

Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

Shimano designed the Current Sniper Splash Walk with one goal: drive large predators crazy. The lure's nearly stationary walk-the-dog action keeps ...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

Species: Peacock Bass, Pike Destination: Jungle, Northeast Color: Chartreuse/white, Gray/white, Olive/white Size: 2/0

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

A classic pattern that is as effective today as they day it was invented in the thirties. The natural peacock and contrasting white biot's across t...

Catch more fish with the JoeBaggs Skipper Topwater plug! This 8 inch 3 ounce lure is perfect for surfcasters, kayakers, and boaters with its weight...