6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

The Moonriser jig is slim profile jig with weight concentration near its head. It is a highly versatile jig that attracts different species. Due to...

Precisely balanced and weighted the Semi-Long jig by Daiwa allows the jig to fall horizontally sliding side to side. This jig appears to fall fast ...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

I can't imagine an angler who hasn't fished a Clouser Minnow. The original designed by Bob Clouser has its roots in freshwater. Originating in Penn...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of...

Strike-inducing action, color, and scent for your jigs, rigs, tubes, and more! 40X Stronger than soft baits! Perfect for bucktails, jigs, rigs, sp...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

This is a selection of three (3) different lures that are perfect for Snapper Bluefish. Ultra-Bright Chrome Finish for that perfect flash that blue...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The X-Walk was designed with topwater strikes in mind. Using a “walk-the-dog” action combined with multiple rattle chambers, this lure will trigger...

The bright, tough, hard chrome finish of the Tsunami Midwave lures are just the start for these reliable fish getters. Each lure is forged into the...

At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a p...

With specifically tuna in mind the Torpedo is perfect for getting the jig down quickly and making it possible to fish in challenging currents and ...

Styled on the typical deep bellied baitfish that are so prevalent all over the globe. The Madscad has been designed to be effective in all environm...

The Acme Phoebe Spoon is an American original, a metal spinning lure with a unique hydrodynamic curvature that creates a 3-dimensional illusion. Th...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Tsunami Platinum Surface Blaster Lures are made from high-impact plastic. They are thru-wired to withstand the strongest fish. Featuring a wide, cu...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The original Mully has been catching fish and proving itself for years now. We’ve been working for the past few years on a smaller version, and now...

There is arguably no better fly in the world than a Wooly Bugger. The Gold Bead Crystal Bugger has all the "bells and whistles" to take it to the n...

The mission in making the Plank WTD (Walk the Dog) Bait was to make a saltwater-intended super durable WTD that throws far, is easy to work in roug...

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an ac...