Quill body flies provide extremely realistic segmentation to a fly and the upright wings make for a perfect representation of a blue wing olive. Ma...

The Shimano Ledge Runner sets a new standard for offshore diving plugs. Featuring patented technology, it offers seamless depth shifting from shall...

The Hogy Charter Grade Tuna Slider is a fat-bodied, subsurface locator plug built specifically for bluefin tuna. It is a true search bait that swim...

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait feature...

Joe Shute Nickel Series Trolling Lures: Premium Style & Proven Performance Elevate your offshore spread with the sleek and highly effective Joe...

19" "Sidewinder" Directional Bar – Freaky Bird Model This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! ...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

"I created this fly out of necessity of needing something bigger and heavier while fishing down in Louisiana for bull Redfish. Essentially, I had s...

Simple, expendable, effective. These three words describe my Mole Fly to a T. Without a doubt the most dependable fly in my arsenal, the Mole is th...

"I created the BARR EMERGER in 1975 after a frustrating day fishing a Pale Morning Dun hatch on Nelson’s Spring Creek in Paradise Valley outside Li...

Use this feather trolling jig kit when trolling offshore for fast-moving pelagics. It’s designed to be pulled behind the boat to imitate small bait...

Original 19" "Sidewinder" Directional Bars! This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! It is spe...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...

The Strategic Angler Naia transcends the traditional design of a stickbait and a fast sinking jig. The omission of the belly loop creates a rhythmi...

The Strategic Angler Proteus 80 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This n...

Hook into more fish with the legendary Joe Shute Keel Weighted Ballyhoo Trolling Heads! These aren't just any fishing lures; they're a proven weapo...

The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn when rigged correctly. Visit the Noma...

Hook into more fish with the legendary Joe Shute Keel Weighted Ballyhoo Trolling Heads! These aren't just any fishing lures; they're a proven weapo...

The Boone Greeny is a great Dolphin, Tuna, Wahoo, White Marlin and Yellowtail lure. Deadly on all fish at all speeds. Greeny's can be used with str...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...