Diving Lures

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

Mepps plain treble Aglias in size #0 (1/12 oz.) are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light however ...

Our Northern Forage Series Spinnerbait design is a hidden weight style spinnerbait that best mimics small to medium-sized bait fish. Smaller than y...

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish.

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique ...

The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for in...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...