Products

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

Delivering a unique splashing and flashing action, the Yo-Zuri 3DB Series Popper draws bass’ attention towards the surface without a doubt. The Yo-...

Yo-Zuri's 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a c...

Yo-Zuri AURIE-Q ''RS'' Squid Jigs are made out of natural materials and feature a cloth finish that offers more durability than the traditional Jap...

Yo-Zuri Squid Leaders offer a simple, speedy, and cost-effective solutions for optimizing your presentation of squid jigs to wary cephalopods. Cons...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait...

Yo-Zuri’s Mini Squid Jig series features a strikingly brilliant Holographic Internal Prism Finish. Each Mini Squid Jig contains “Glow-in-the-Dark” ...

The Yo-Zuri Pro Series Glide Bait is a Japanese designed "chopping style" single jointed glide bait. Designed in conjunction with our top US BASS a...

Bassmaster Elite Series pro David Walker set out to create the perfect football jig and has done it again with the CrossEyeZ Football Jig! The comb...

The Z-Man® Finesse TRD™ (The Real Deal) offers the ideal finesse profile in a ready-to-fish package, eliminating the need to cut up ElaZtech® baits...

Produced in conjunction with esteemed Japanese luremaker EverGreen International—and arguably the most popular and winningest bait on top level tou...

Premium features like a light wire 17-7 stainless LiveWire™ frame, grooved StabilTrack™ head, custom blades with a jeweler quality finish, and wire...

A full-bodied 8” soft jerkbait designed with big fish applications in mind, this forked tail baitfish imitation can be fished top to bottom and wit...

Designed to pair with ElaZtech® plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the Uni...

Regarded as one of the best Giant Bluefin Tuna rods on the market, the Zack's Custom Rods (ZCR) Giant Bluefin XL and XXL series of rods provide a s...

Built for anglers targeting giant tuna and other hard-fighting pelagic species, Zack's Custom Rods' Exclusive Carbon Series 50/80 Class Full Roller...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

The Zoom Brush Hog is a favorite creature bait made of super-soft plastic that tempts bass with its lifelike appearance. The Brush Hog bait feature...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton o...