Products

Lunker Lotion is famous for its super sticky formula! A favorite scent among anglers and guides, Atlas Mike’s Lunker Lotion has earned an enviable ...

Atlas Mike’s UV Gel Scent comes from over 25 years of testing and research. Our special blend of concentrated scents, flavors and amino acids combi...

The Avet EX Lever Drag Reels are expertly designed for a variety of fishing techniques, including trolling, standup, and chunking for large fish. T...

The Avet G2 MXL Series Lever Drag Conventional Reel is a powerful tool for dominating inshore and nearshore fishing. With a maximum drag power of 2...

The versatile Avet HX Raptor 2-Speed Lever Drag Reels are ideal for vertical jigging, trolling, and casting with an impressive 40 lbs. strike drag ...

Avet SX G2 Lever Drag Casting Reels fill in the line class gap between Avet's original and Raptor series. Avet's Generation 2 Reels add impressive ...

The Avet SX G2 Series Lever Drag Conventional Fishing Reels bring in the newest generation of fishing reels from Avet. With upgraded features, this...

The Avet SX Raptor Series Lever Drag Conventional Fishing Reels are a highly advanced tool for anglers. This compact saltwater reel boasts an impre...

The Backwater Assassin Carbon Fiber Hybrid Paddle is the full-size version of its legendary predecessor, the Assault Hand Paddle. Weighing right at...

Fishing just got that much easier! The Backwater Assault Hand Paddle is perfect if you need to adjust the position of your boat or move just a few ...

This Hookout has a 13” reach making hook and lure removal safer for fish and the angler. The comfortable “T” handle gives additional leverage for r...

Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glid...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...