Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

The Chatter Lures Crazy Chatter Chain has become one of the most popular offshore lures on the market, designed specifically with North East canyon...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Sweep it, Jig it, Bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pa...

36″ Titanium Spreader Bar with 5 drops, 7″ skirted bird mounted in the middle of the bar#200 Momoi Smoke Blue Mono Teaser Lines#250 Momoi Smoke Blu...

The DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. We designed this soft plastic ...

Introducing The 36″ WINGMAN Side Tracker – For years the offshore game has stood still in the sense of innovation and design. The Wingman series o...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

Introducing the JoeBaggs Block Island Patriot Fish Swim Baits! At 12.5 inches long, these solid baits are perfect for big bait applications. Availa...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and fe...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

Original 19" "Sidewinder" Directional Bars! This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! It is spe...

19" "Sidewinder" Directional Bar – Freaky Bird Model This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! ...

The Boone Greeny is a great Dolphin, Tuna, Wahoo, White Marlin and Yellowtail lure. Deadly on all fish at all speeds. Greeny's can be used with str...