If you love big spook-style lures and have an addiction to topwater, the 247 Lures Mully is the plug you should be fishing! The 247 Lures Mully is ...

At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a p...

The original Mully has been catching fish and proving itself for years now. We’ve been working for the past few years on a smaller version, and now...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough ...

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

The Combat is a smaller wider profile glide bait that easily mimics small bait fish that reside in bays and rivers. This plug can be fished slow wi...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Alan's Custom Lures continues development into more proven saltwater lure styles with the Bully Spook. The Bully Spook has a long, thin profile cha...

This 2.25oz Pencil is a sinking plug designed to cast far and set up a little deeper in a tide. This is an ideal choice for the CC Canal where the ...

Our Hybrid Popper is a marvel of art & science. Always a fan favorite, this body style can be found in the lure bag of many serious anglers. An...

Sleek, tapered design with tail weight to get it out there. *Gibbs lures are hand painted. Colors and patterns may differ from product image. Fish...

The outstanding ability of this plug to attract big fish is due to the unique swimming action it creates. Unlike minnow type plugs that swim from t...

All time favorite and finished in a traditional Popper fashion. (Bucktail not included) *Gibbs lures are hand painted. Colors and patterns may diff...

The erratic motion of our take on this classic surface plug is irresistible to predator fish. Replicating the fleeting escape of a wounded bait fis...

The Strategic Angler Proteus 100 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This ...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo. Expert anglers will find this lure extremely versatile sin...

The Genesis 165 is a simplified and scaled down version of the versatile 8.5 inch Frantic series. The deep, flat body profile enables this lure to...

The Proteus series is the latest offering by Strategic Angler® for 2021. The success of the clear bodied, UV enhanced Naia series led to the final ...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

The Strategic Angler Naia transcends the traditional design of a stickbait and a fast sinking jig. The omission of the belly loop creates a rhythmi...