The Proteus series is the latest offering by Strategic Angler® for 2021. The success of the clear bodied, UV enhanced Naia series led to the final ...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water...

Original 19" "Sidewinder" Directional Bars! This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! It is spe...

19" "Sidewinder" Directional Bar – Freaky Bird Model This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! ...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

The Ahi USA Live Deception Cedar Plugs bring together traditional craftsmanship and the latest fishing technology to provide unbeatable performance...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

The Strategic Angler Naia transcends the traditional design of a stickbait and a fast sinking jig. The omission of the belly loop creates a rhythmi...

The Strategic Angler Proteus 80 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This n...

The Boone Greeny is a great Dolphin, Tuna, Wahoo, White Marlin and Yellowtail lure. Deadly on all fish at all speeds. Greeny's can be used with str...

Natural springs are some of the clearest and purest water sources on earth. Naia was born based on this premise, a clear lure that best embodies it...