Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Combat is a smaller wider profile glide bait that easily mimics small bait fish that reside in bays and rivers. This plug can be fished slow wi...

Sweep it, Jig it, Bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pa...

36″ Titanium Spreader Bar with 5 drops, 7″ skirted bird mounted in the middle of the bar#200 Momoi Smoke Blue Mono Teaser Lines#250 Momoi Smoke Blu...

The DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. We designed this soft plastic ...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

The Northern Forage Series Bladed Jig features our signature head design and hidden weight body style along with a 5/0 heavy wire hook, wire bait k...

Introducing The 36″ WINGMAN Side Tracker – For years the offshore game has stood still in the sense of innovation and design. The Wingman series o...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

Introducing the JoeBaggs Block Island Patriot Fish Swim Baits! At 12.5 inches long, these solid baits are perfect for big bait applications. Availa...

The Little Neck Swimmer a.k.a. the "Bottle Plug". New modified version v.3 now rattles and has better castability It will dig-in fast, even in ...

The outstanding ability of this plug to attract big fish is due to the unique swimming action it creates. Unlike minnow type plugs that swim from t...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collabo...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and fe...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

The Strategic Angler Proteus 100 is a perfect profile for replicating smaller baitfish, while maintaining a good weight for casting distance. This ...

The Espada series is a true-to-life sized lure inspired from Pacific Saury and Ballyhoo. Expert anglers will find this lure extremely versatile sin...

The Genesis 165 is a simplified and scaled down version of the versatile 8.5 inch Frantic series. The deep, flat body profile enables this lure to...