The Acme Phoebe Spoon is an American original, a metal spinning lure with a unique hydrodynamic curvature that creates a 3-dimensional illusion. Th...

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

The first version of this lure became popular in the Cape during the early 80's. This needlefish lure slips through the wind for very long casts. I...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on a...

Charter Grade Surface Eraser: These simple, effective surface plugs are designed for ultra-durable, long-range, trophy surface action. These versat...

Tsunami Lures Tidal Pro Twitchbait 3" 1/2oz. Hydrodynamic Body Design and Weighted core allows bait to dart erratically to mimic a nervous stressed...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Designed to imitate peanut bunker and butterfish, these jigs are perfect for numerous small and big game fish. Coming in sizes from 3/4 oz to 6 oz ...

Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

The Chatter Lures Crazy Chatter Chain has become one of the most popular offshore lures on the market, designed specifically with North East canyon...

The Nomad Design Shikari is a long casting, suspending, shallow diving jerkbait with an internal moving tungsten weight transfer system designed to...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

The Madd Mantis Quake is the latest in the Madd Mantis new line of products. As the name suggests this bait quakes as it falls horizontally. Fish i...