Daiwa Saltiga SK Jigs utilize a unique Japanese Slow Jigging design, with an incredible fall and action that entice predatory gamefish to react and...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

S&S Pro Rockhopper Bucktail Jigs feature a bullet shaped head tied tied with a perfect amount of bucktail, a sharp fixed Mustad hook, and two p...

The Nomad Design Madmacs is the ultimate trolling lure designed for high speed power. With its Autotune towpoint system, you can reach trolling spe...

The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find. Most swimbaits offered in this size have ...

Octopi Glow Jigs from S&S Bucktails are made in the USA with high-quality materials. These jigs feature glow paint that is dipped a total of 5 ...

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased w...

The Big Game HD is the flagship of the RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game specie...

Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...

Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...

Albie Snax's are five inch baits effective for False Albacore, Stripers, Bluefish, Redfish and other inshore fish. They come in five different colo...

Captain Cory's Tuna Jig—a product made by anglers, for anglers! We get the investment behind Tuna Fishing, whether it's chartering a boat or runnin...

Jigging World Power Ball Version 2 Jigs are one of the most sought after and effective round ball jig heads out today. With a custom long shark, ul...

The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great...

Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ...

The Daiwa Salt Pro Minnow is a versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swim ...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ligh...