Products

6" soft plastic stick bait that mimics an eel or a needlefish. Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

The Harness Jig is carefully balanced to ensure a natural drop and retrieve. This jig features our custom 500lb test stainless steel harness that c...

We spared no expense in designing this gigantic swimbait. The Harness Pro Tail is carefully balanced to ensure a natural drop and retrieve and fe...

Introducing the JoeBaggs Block Island Patriot Fish Swim Baits! At 12.5 inches long, these solid baits are perfect for big bait applications. Availa...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of...

Sweep it, Jig it, Bounce it, this straight tail can replace the jig and get a reaction bite from the fish when they are not in a feeding mode! 2 Pa...

The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find. Most swimbaits offered in this size have ...

A Squid Vibe. Yes, it's a world first!There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology t...

The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to...

The Big Game HD is the flagship of the RonZ® line. This size and series is will be your favorite for targeting large tuna and other big game specie...

Not just another weighted soft plastic! The RonZ Original Series baits are a carefully engineered two-piece system designed to provide maximum life...

Often imitated but never duplicated, the carefully designed shape of our RonZ® tails provides maximum life-like wiggle with minimal effort imparted...

Whether it’s on the flats, in the backcountry or along the shoreline, our shallow water series baits are just the ticket to induce even the most fi...

Introducing paddle tails built for the offshore Tuna game! Our popular Z-Fin Paddle Tails are now available rigged big game style. The new Z-Fin Pa...

Not just another swimbait! Our Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both RonZ® ...

Not just another swimbait! The RonZ Z-fin paddletail is a carefully engineered fish catching machine. Interchangeable with multiple sizes of both R...

An S&S Rattling Mojo Tandem With Shads is deadly when targeting big striped bass! This a one of the easiest and most effective techniques when ...

19" "Sidewinder" Directional Bar – Freaky Bird Model This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! ...

Original 19" "Sidewinder" Directional Bars! This is considered by most tackle shops as THE BEST Directional or Tracker bar on the market! It is spe...

All of these lures are tank tested to assure proper performance and strike triggering action. Precise weight balancing designs in all models ensure...

Tsunami Holographic Swim Baits lead the cutting edge of sportfishing. Tough, Life like bodies, attention grabbing color patterns, reflective hologr...

The reflective effect of the Holographic Swim Shad Soft Bait creates flashes of light in the water that attract game fish from all around. In addit...