Products

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The Rebel Jointed Minnow Hard Lure is a jointed jerkbait/"broke-back" minnow. This style is commonly referred to as a "broke-back" minnow because t...

Shimano designed the Current Sniper Splash Walk with one goal: drive large predators crazy. The lure's nearly stationary walk-the-dog action keeps ...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topw...

This stubby needlefish lure is great at getting out far. Use when finger mullet and small menhaden are present. Effective on many species from Blue...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

The first version of this lure became popular in the Cape during the early 80's. This little neck popper lure slips through the wind for very long ...

The Little Neck Swimmer a.k.a. the "Bottle Plug". New modified version v.3 now rattles and has better castability It will dig-in fast, even in ...

The first version of this lure became popular in the Cape during the early 80's. This needlefish lure slips through the wind for very long casts. I...

A favorite among Montauk Point fisherman. This is an excellent casting lure that should be used when there is a strong rip current. It digs deep in...

Tsunami Platinum Surface Blaster Lures are made from high-impact plastic. They are thru-wired to withstand the strongest fish. Featuring a wide, cu...

Floating, top water, Tsunami XD Talkin' Popper Lures deliver popping, skittering, splashing action to draw reactionary strikes from predators. Larg...

Stripers and blues on top? Reds in skinny water? The Tsunami Talkin' Popper topwater lure is the way to force saltwater game fish to react. When yo...

Tapered body design and weighted belly makes walking the dog effortless. Reflective scale shatter internal body design. Highly efficient and reflec...

Tsunami Lures Tidal Pro Twitchbait 3" 1/2oz. Hydrodynamic Body Design and Weighted core allows bait to dart erratically to mimic a nervous stressed...

The UVT Murray Popper stands out in the world of surface lures with its hand-carved construction and custom paintwork. Built by skilled craftsmen u...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished...

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC. This new minnow-style bait has been designed to cast long dist...

The Yo-Zuri Hydro Pencil Lure is a floating lure that is perfect for the walk the dog technique. It covers a variety of inshore fishing application...

The Yo-Zuri Mag Darter lure is the perfect addition to any tackle box. With its increasingly realistic looks it is sure to provide you with a great...

The new Yo-Zuri Mag Dive is a floating/diving pencil for big game species. This lure is worked with a long sweep of the rod, which causes the bait...