Products

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

Saltwater and Freshwater anglers asked Acme for a lure that would “match the hatch” when predators were feeding on slender-bodied bait fish such as...

The Acme Phoebe Spoon is an American original, a metal spinning lure with a unique hydrodynamic curvature that creates a 3-dimensional illusion. Th...

The Combat is a smaller wider profile glide bait that easily mimics small bait fish that reside in bays and rivers. This plug can be fished slow wi...

Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Out...

The Boone Greeny is a great Dolphin, Tuna, Wahoo, White Marlin and Yellowtail lure. Deadly on all fish at all speeds. Greeny's can be used with str...

The Boone Greeny Unrigged Lure is a distinctive lure that stands out in the Boone collection, serving as a remarkable asset for anglers aiming to e...

This is a selection of three (3) different lures that are perfect for Snapper Bluefish. Ultra-Bright Chrome Finish for that perfect flash that blue...

Our Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spreader bar to ru...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

The Chatter Lures Side Tracker Spreader Bar is an absolute MUST for any boat, small or large without outriggers. Our custom design allows this spre...

19″ Spreader Bar with patented Side Tracker Bird and 2 outside stabilizing 5″ chatter birds.(10) 9″ SOFT HEAD Machine Lures. 3-4-3 + Stinger Design...