Products

The Rapala Salt Angler's Straight Fillet Knife 6.5in is a no flex razor sharp blade knives with co-molded handle. It's specifically designed for fi...

This no flex, sturdy razor sharp blade has enough flexibility for tight areas, precision cuts and fine detail. Made by Marttiini with corrosion res...

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are sus...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify t...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disi...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...