247 Lures has always been a big fan of Needlefish plugs! These Needlefish have been designed to range between 7"- 9″ in length and weigh between 1...

The erratic motion of this classic swimming plug is irresistible to predator fish. Replicating the last gasps of a wounded baitfish, Dannys have be...

6" soft plastic stick bait that mimics an eel or a needlefish.   Gravity Tackle baits change colors depending on the amount/quantity/available ligh...

The original Mully has been catching fish and proving itself for years now. We’ve been working for the past few years on a smaller version, and now...

These color shifting baits are made for helping you fine tune your fishing experience. The baits shift colors depending on available light and diff...

Gobs of 5.25" and 7.75” Paddle Tail baits! A perfect imitation of bunker, herring, mullet, alewife, minnows and so much more, they'll make even the...

If you love big spook-style lures and have an addiction to topwater, the 247 Lures Mully is the plug you should be fishing! The 247 Lures Mully is ...

At fishing shows, I regularly get the question: “what’s your favorite lure?” The answer isn’t easy because each one of our lures has a time and a p...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Tex...

The lure that started a revolution and a new category in fishing lures known as soft stick baits. The slender profile and erratic darting action of...

New Titan SwimHooks designed to fit the GT Eel for shallow water applications. Can also be used effectively in deeper water. These heads give a dif...

Let’s face it, every striper fisherman loves a big topwater blowup. The Flipping Mullet is the spook style plug that will get you your fill of topw...

The Albie Rocket is an awesome little wooden plug that we developed to better fool those funny fish! Unlike many of the metal jigs fishermen use to...

Of all the lures in the 247 Lures repertoire, the Sea Special is definitely on the short list of “must have” lures! Designed to be fished in rough ...

The first jig heads to have the weight imprinted into the jig head in BOTH ounces & grams, to meet the needs of fishermen around the world!When...

The Gravity Tackle Atlas X ScrewLock Jighead is a powerful addition to any tackle box. Featuring Gravity Tackle's newly integrated, custom made scr...

The Gravity Tackle Atlas X Ribbed Jighead is a powerful addition to any tackle box. Crafted for a tight, seamless fit with Gravity Tackle Paddle T...

Available in both 5 & 25 pack The ultimate wide gap Z Bend style hook With a vertical gap from point to shank. The most exaggerated Z bend yet ...

Lunker City's offset shank, "Slug-Go hooks" are designed with an extra long shank to properly balance a Slug-Go or other soft jerkbait. They are al...

Our Hybrid Popper is a marvel of art & science. Always a fan favorite, this body style can be found in the lure bag of many serious anglers. An...

The erratic motion of our take on this classic surface plug is irresistible to predator fish. Replicating the fleeting escape of a wounded bait fis...